25th Australian Sikh Games, Sydney 2012

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Australian Sikh Games Sydney Sikhs Sports Club

Sports

Athletics Badminton Cricket Golf Hockey Kabbadi Netball Soccer Tennis Touch Football Tug-o-War Volleyball Wrestling

Location

Venues Maps Accommodation Transport

Rules

Registration ANSSACC Rules

Events

Dinner Dance Sikh Forum Event Schedule

Corporate Sponsorship

To facilitate the successful running of the event, the Sydney Sikhs Sports Club is pleased to offer a number of Sponsorship Packages to assist the club with:

Hiring of the Crest Sports Complex in Bankstown (venue includes the 2000 Sydney Olympics Velodrome for the Opening Ceremony)
Catering at the venue (including free breakfast and lunch for competitors and spectators)
Venue hire for the Gala Dinner function and Closing Ceremony at Le Montage
Public liability insurance costs
Transportation for athletes between the venue and the airport / major hotels
Hiring of professional referees and officials
Equipment purchase
Other infrastructure needs such as waste management and security.

To discuss sponsorship packages with us or to request a sponsorshop proposal, please e-mail us at info@sydneysikhgames.com.au or contact one of our Organising Committee members:

Avtar Singh Sidhu (President): 0414 269 617
Ranbir Singh Atwal (Secretary): 0414 669 252
Michael Singh (Treasurer): 0410 574 644

To make a payment for sponsorship, please use one of the following methods:

Internet Transfer

Direct deposit into our CBA bank account
BSB: 062020
Account: 10216302

Paypal

Cheque

Write a cheque to Sydney Sikhs Sports Club, PO Box 521 Pyrmont NSW 2009

Benefits of Sponsorship

The 25th Australian Sikh Games promises to create significant benefits for local businesses, including:

Large target audience of 30,000+ spectators.
Three day event during the Easter school holidays.
Exposure at a major cultural event creating significant opportunities for:
- Shops
- Restaurants
- Hotels
- Event service providers.

Business Development Opportunities

The Australian Sikh Games cater for approximately 30,000 Sikhs across Australia as well as a significant proportion of the 250,000 people of Indian origin across the country. The Australian Sikh Games are a major event within these communities and attract a high level of interest both during and in the months leading up to the event.

The advertising, business development and networking opportunities are therefore substantial within this targeted market. The following table outlines how we can help you business reach the public through the 25th Australian Sikh Games.

Advertising Medium	Benefits For Your Business
VIP Function	Our Gala Dinner on Sunday 8 April 2012 at Le Montage Bayside Events Centre in Lilyfield will cater for 1,000 people. This event represents an opportunity to network with leading business people from the Indian and Sikh communities from across Australia. To facilitate introductions to business people, political and other dignitaries in attendance, we will organise a VIP Green Room area and VIP seating at the event where specific and direct introductions will be arranged for your representatives. Our Platinum Sponsor will have a speaking opportunity at the Gala Dinner and will participate in the presentation of awards. We are also offering our Platinum Sponsor the exclusive right to showcase a promotional video at the Gala Dinner.
Event Exposure	Banner Advertising - Place your company banner in premium advertising locations around the sports venues including pedestrian and vehicular access points, main stage to be erected on the primary sports ground, prominent display areas close to the grandstand and scaffolding on the main outdoor ground, in and around the Velodrome, food service / marquee areas, other high traffic areas.
	Speaking Opportunity - The Australian Sikh Games traditionally commence with an on-stage Opening Ceremony attended by community leaders and political dignitaries. The Opening Ceremony for the 25th Australian Sikh Games will be held inside the Dunc Gray Velodrome which was a venue for 2000 Sydney Olympics. Our Platinum Sponsor will be invited to address the audience during the Opening Ceremony.
	Trade Marquee - We are aiming to create a carnival atmosphere by inviting local businesses and sponsors to operate stalls and marquees showcasing their products and services. The stalls at similar Indian community events are popular with businesses such as the Big 4 banks, financial planners, mortgage brokers, travel agents, tourism offices and other local and state government services such as the Police Force. The stalls may also include take away food provided by restaurateurs, snack and beverage stalls, Indian fashion, Indian music, religious and cultural stalls.
	Live Announcements - Continuous live announcements will be featured throughout each day including result updates, general information and commentary of the sports held on the main sports ground. This provides an excellent opportunity to reach the entire audience in attendance at the venue.
Media Exposure	Official Magazine - To commemorate the milestone of hosting the 25th Australian Sikh Games, we are printing and circulating an Official Games Souvenir Magazine covering the origins and history of the Games. Our initial target for circulation is 5,000 copies. A range of advertising options are available within each of our sponsorship packages.
	Media Releases - Our Platinum Sponsor will be exclusively acknowledged for their support in any media releases made in relation to the 25th Australian Sikh Games. This may include "Proudly Sponsored By" wording and the inclusion of a company or product logo on our official letterhead.
	Newsletters and Posters - Events within the Indian Community are best promoted via on the ground marketing at local Indian restaurants and Indian grocery stores. Our Platinum Sponsor's company logo and details will be prominently displayed on any newsletters or posters that we utilise for this form of local advertising.
	Television Coverage - There are a number of community based television programs that cover local Indian events in Sydney and across the country. We are currently in the process of inviting these programs to cover our events which will significantly increase our reach to the public. Our Platinum Sponsor, through the inclusion of their name / logo / product on our official materials, should expect to receive some exposure to the TV viewing public through this avenue.
	Community Newspapers - There are a number of Indian community newspapers in Sydney and across Australia that we are in the process of negotiating with regarding coverage of the Australian Sikh Games and submission of Games related articles.
	Radio Coverage - We are currently negotiating with various Indian community radio programs. The contribution of our Platinum Sponsor will be acknowledged in any radio exposure.
Online Marketing	Database Marketing - an opportunity to promote your company or brand through "Proudly Sponsored By" marketing slogans and banners through Facebook, Twitter and other electronic communication with our members.
Online Marketing	Website - This official website is the primary portal for the public to find out information about the event and for participants to register. The website has been designed with space allocated on each page for our Platinum Sponsor. All e-mail communication will acknowledge our Platinum Sponsor through the use of a customised signature which may include company logo or taglines.